Ludovico Borsari, a former barber from Parma in the 1800s, ventured into the world of perfumery in 1897, leaving a lasting mark on the industry. His iconic creation, "Violetta di Parma," quickly captured the hearts of the Italian and European elite with its violet-based aroma. Legend has it that the inspiration behind "Violetta di Parma" stemmed from Grand Duchess Maria Luigia of Parma, who adored violets and even signed her name with a violet flower. Ludovico stumbled upon the secret recipe for her signature scent hidden in a local monastery, leading to the creation of the beloved fragrance that resonated with the aristocratic women of the late 19th century. The Borsari 1870 brand continues to offer the timeless "Violetta di Parma" alongside "Acqua Classica," a classic Italian cologne, and a selection of perfume assortment boxes for those seeking a piece of Parma to take home as a souvenir. In addition to these traditional scents, the brand also offers a modern range known as "Borsari ARTE." These contemporary fragrances, characterized by their unconventional and avant-garde compositions, cater to a wide audience, seamlessly blending the brand's classic heritage with a fresh and innovative approach to perfumery.