Dsquared2 is a Canadian brand known for its bold and innovative lifestyle. Founded in 1984 by fashion students Dean and Dan Caten, after graduating from Parson's School of Design, the brand quickly made its mark on the fashion market. With a focus on fresh ideas, unique materials, and creative approaches, Dsquared2 has carved out its niche and developed a strong fanbase. The brand's "alternative luxury" concept encompasses a range of products including apparel, shoes, bags, fragrances, and accessories that embody the Dsquared2 lifestyle. From the beginning, the brand has incorporated art, theatre, and music into its collections, captivating audiences and collaborating with renowned artists such as Madonna, Christina Aguilera, Tokio Hotel, and Beyoncé. Dean and Dan Caten's achievements have been recognized with prestigious awards like the "La Kore" Award, the "Golden Needle," and "Best Designer of the Year." They have also been celebrated by fashion magazine "GQ" as Style Icon of the Year, Men of the Year, and Designer of the Year. In 2009, the brothers were honored with their own star on the Canadian Walk of Fame. With a history of innovation and collaboration, Dsquared2 continues to push boundaries and inspire its loyal followers.